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Ben 10 Parade - channel stunt
Promotional graphics, Endpage and Stings for Cartoonito.
In this project, I was presented with a concept aimed at a much younger audience than Ben 10 typically caters to. The promotional material was designed to appeal to this new audience through a lighter, more playful tone, moving away from the IP’s usual focus on male-oriented themes, fighting and Ben’s goofy personality.
Visually, we wanted to create a more fun and inviting feel through the use of party hats and confetti. I felt these elements helped bring a fresh sense of excitement to the IP, making it feel more inclusive and appealing without leaning towards any particular gender.
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